Discounty offers five campaign types to help you boost conversions, increase average order value, and run effective promotions. Here's an overview of each type and when to use them.
1. "Price rule" (formerly named "General discount") campaign
Apply a percentage discount, fixed amount off, or set a new product price for selected items or your entire store. This campaign type is ideal for:
Launching new products
Running storewide promotions (e.g. Black Friday)
Clearing seasonal or excess inventory
With Price rule campaigns, Discounty updates both the product price and the compare-at price directly on your products main information. Most Shopify themes show the compare-at price with a strikethrough line and a sale badge on the storefront.
2. "Minimum quantity / volume" discount campaign
Encourage bulk purchases by applying discounts based on the number of items a customer adds to their cart. You can create tiered discounts (e.g. buy 3+, get 10% off) to incentivize larger orders.
Best for:
Increasing average order value
Incentivizing retail customers to buy more with tiered discounts (e.g. buy 3+, get 10% off)
Offering bulk pricing for B2B or wholesale catalogs (e.g. buy 100+, get each item for $10)
Key features:
Discounts are automatically applied in cart and checkout
Displayed using Discounty’s tiered discount widget on the product page
3. "Minimum value" discount campaign
Reward customers who meet a cart total threshold by offering a discount. This helps increase purchase size and overall revenue.
Common use cases:
Encouraging higher spending
Setting thresholds like "Spend $50, get 15% off"
Key features:
Discounts are automatically applied in cart and checkout
Displayed using Discounty’s tiered discount widget on product pages
4. "Multi-class discount code" campaign
With the "Multi-class discount code" campaign, you can offer both an order discount and a shipping discount using a single discount code at checkout. Instead of creating and managing multiple discount campaigns separately, this feature simplifies the process by combining two types of incentives into one seamless experience for both you and your customers. This campaign type simplifies your promotions and improves conversion by:
Reducing friction at checkout
Combining incentives in one easy discount code
Avoiding code conflicts or overlap
These discounts are not applied automatically. Customers must enter the discount
code at checkout to receive the offer.
5. "Shipping discount" campaign
Shipping discount campaigns let you reduce or eliminate delivery costs to encourage customers to complete their purchase. With Shipping Discount campaigns, you can apply a fixed amount, percentage discount or free shipping to shipping costs. Discounts can be triggered automatically at checkout or applied with a promo code, giving you flexible control over your shipping strategy.
This campaign type is ideal for:
Offering free shipping promotions
Running time-limited deals on delivery fees
Encouraging larger orders by lowering shipping costs
Encouraging customers to complete purchases
Condition-based targeting (coming soon)
Soon, you’ll be able to apply conditions to control who sees your shipping discount campaigns. This gives you more flexibility to create personalized and relevant offers.
Product-based targeting
Apply discounts to specific products or collections to promote high-priority items or clear out inventory.
Cart value or purchase requirements
Set tiered discounts based on cart value milestones (e.g., “Free shipping on orders over $50”) to encourage higher spending.
Country or region rules
Offer region-specific shipping discounts to optimize international costs and improve conversion rates for global customers.
Customer segments
Target discounts to specific customer groups based on loyalty status, purchase history, or other customer tags.
Promotional widgets (coming soon)
Promotional widgets will let you highlight active discounts and special offers on your storefront, making it easier for customers to see and act on promotions.
6. “Buy X Get Y” (BXGY) Campaign
Buy X Get Y (BXGY) campaigns allow you to offer a free or discounted product (Y) when a customer buys one or more specific products (X). You can set rules based on product combinations, minimum quantity, and define how the reward is delivered—via pop-up, manually, or automatically (coming soon). BXGY is a flexible tool for increasing average order value, boosting upsells, and improving customer satisfaction.
This campaign type is ideal for:
Running BOGO, Buy 2 Get 1 Free, or free gift promotions
Promoting bundles or complementary product combos
Increasing order size with minimum quantity conditions
Creating high-impact reward triggers with pop-ups
Encouraging product discovery and engagement
Product-based targeting
Use tags, collections, vendors, or product types to define which products qualify as X or Y.
Reward behavior and delivery
Choose reward type (percentage, fixed amount, or free gift) and how customers receive it - manually, via pop-up, or automatic add-to-cart (coming soon).
Combination rules
BXGY campaigns can work alongside other discount campaigns and Shopify discounts. You can assign multiple BXGY campaigns to the same X product. However, since there’s currently no way to set priority between them, overlapping discounts may apply. A priority control feature is coming soon.
Promotional widgets (coming soon)
Display campaign offers with pop-ups and other on-site widgets to increase visibility and boost conversion.