A Minimum value discount campaign incentivizes customers to spend above a specified threshold to receive a discount on their purchase. This strategy not only boosts immediate sales but also enhances customer loyalty and satisfaction.
Boost Average Order Value:** By setting a minimum spending requirement, you encourage customers to add more items to their cart to qualify for the discount.
Increase Revenue:** Larger transactions result in higher revenue, offsetting any discount provided.
Customer Satisfaction:** Customers feel they are getting value for spending more, which can improve satisfaction and repeat business.
Check this article for general steps of creating a campaign. In current article, we will focus on the configurations specifically related to 'Minimum value discount' campaigns.
1. Choose the discount option that best suits your campaign
At the start, you need to decide the type of discount you want to offer
Mix of Products :
Select this option if you want to provide a discount when different products from your campaign are added to the cart.
This is useful for promotions where you want to encourage the purchase of various products together.
Same Product :
Select this option if you want to provide a discount when the same product are added to the cart.
This is useful for promotions where you want to encourage bulk purchasing of a single product.
2. Set tier discounts.
Now define the type of discount specify the discount details and set the minimum value that must be spent for the discount to apply.
Determine Tiers: Specify the minimum value required for each discount tier.
Assign Discounts: For each tier, set a discount value as a percentage, a fixed amount, or a new price.
Incentivize Higher Tiers: Offer more significant discounts for higher spending tiers to encourage customers to spend more.
3. Select whether to apply the discount once or not (for fixed discounts only).
Lastly, decide whether the discount should be applied once per order or once per item.
By carefully considering whether to enable or disable this option, you can tailor your discount strategy to better meet your business goals and customer expectations.
Enable the Option: This will apply the fixed amount discount only once to the entire order.
Disable the Option: If you want the fixed amount discount to be applied to each eligible item in the cart.
4. Check the preview of your campaign on the product pages and the cart page.
Before launching your value discount sale campaign, follow these steps:
Review the product page preview:
- Check the preview on the right side of the panel to see how the campaign will appear on your product pages and the cart page.
- Ensure the discounts are accurately displayed based on the minimum requirements and tier structure you’ve set.
Test the campaign in cart preview:
- Add different quantities of items to the cart in the preview section.
- Verify that the discounts are applied correctly according to the campaign settings.
Make sure everything is correct before going live to provide a smooth shopping experience for your customers.