Optimize your campaign strategy by following these simple tips!

1. Create multiple small campaigns instead of few large ones.

To ensure reliability and effective tracking, active campaigns cannot be edited. If you need to make changes to a campaign such as adding or removing products, or modifying the discount value, you must first deactivate it, make the necessary edits, and then reactivate it.

Please note that deactivating and reactivating campaigns can be time-consuming, especially when dealing with a large number of products. When a campaign is deactivated, the system updates the prices of each variant of the campaign's products to revert them, and reactivating the campaign applies the discounts again. Consequently, you may need to wait for a significant amount of time for these operations to complete, especially if the campaign contains a large number of variants.

To optimize your workflow and save time, we highly recommend splitting large campaigns into smaller ones if it is possible. Instead of creating campaigns for your entire store, consider creating campaigns based on specific collections or product tags. This approach allows for easier editing and provides a more distinct overview of sales and revenue for each campaign.

By following this recommendation, you'll benefit from increased agility in managing your campaigns and gain better visibility into their performance.

2. Create new campaigns for additional products instead of modifying an active campaign.

If you need to apply discounts to new products while some existing products are already discounted in active campaigns, there are steps to follow. To add these new products to an active campaign, you must first deactivate the campaign, add the new products, and then reactivate the campaign. However, please keep in mind that these operations can be time-consuming, particularly when dealing with campaigns that contain a large number of variants. Therefore, it is highly recommended to create new campaigns specifically for these new products, ensuring efficient discount application moving forward.

You don't need to worry about individually selecting and filtering each new product. If the new products have the same filter criteria as other currently active campaigns, you can select them using the same filters and keep the combination settings unchecked. When the new campaign starts, it will process all the selected products together and automatically exclude any products that are already discounted in other campaigns.

For instance, let's say you have an active campaign running for your entire store. Later, you add 10 new products and want to apply the same discount to them. Simply create a new campaign with the same discount value and apply it to your entire store. Remember not to check the combination boxes. The new campaign will exclude any products that are already discounted in the previous campaign to prevent double discounting. It will apply the discount only to the newly added products.

By following this approach, you can efficiently manage your campaigns and ensure that new products receive the appropriate discounts without affecting existing discounts.